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Digital Transformation

Building online marketplaces: A checklist for disruption

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Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact. I have written a lot about marketplaces in earlier posts on this blog.

Nir Eyal and I have collaborated in the past and we got together again to make this post happen. Bill Gurley had written an interesting post on marketplaces a few months back with tons of wisdom packed into a page. Nir and I wanted to make this more digestible for entrepreneurs. Going through a post with ten different points sometimes leaves one overwhelmed. We wanted to distill the essential points into a checklist for makers and builders of marketplaces.

Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact.

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    Hope you find this useful, feel free to leave your comments and enrich the discussion around this.

    If you’d like to explore this topic further, the following is a list of posts on this topic:

    Challenges of starting Platforms and Marketplaces

    Seeding Marketplaces with a Demand-first model

    Seeding marketplaces with a Supply-first model

    State of the Platform Revolution

    The State of the Platform Revolution report covers the key themes in the platform economy in the aftermath of the Covid-19 pandemic.

    This annual report, based on Sangeet’s international best-selling book Platform Revolution, highlights the key themes shaping the future of value creation and power structures in the platform economy.

    Themes covered in this report have been presented at multiple Fortune 500 board meetings, C-level conclaves, international summits, and policy roundtables.

     

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