The platform business model enables interactions between producers and consumers of value. It achieves this goal through two mechanisms. First, a platform provides a plug-and-play infrastructure which encourages open participation by an external ecosystem of producers and consumers. Second, it lays out the rules of governance for the interactions that ensue. The platform stack is a tool to help understand the various architectural elements constituting a platform business model and to identify the unique factors that determine success for each platform. This slide deck lays out a narrative for understanding recent competition among digital players using the platform stack.
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