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Strategy
Marketplaces 2.0: Moving from transactions to stickiness and engagement
Online marketplaces have always been transaction-oriented. The goal of the marketplace is to match buyers and sellers. Marketplaces often focus
Digital Transformation
Platform Thinking: A brief guide to leveraging networks for business
This article first appeared on
TheNextWeb
Online networks are becoming increasingly important in the context of business today. In this
Strategy
How platforms transform traditional industries
The “age of platforms” is now firmly established. As we described in our 2016 book, Platform Revolution, platforms are no
Strategy
The network effect playbook: Social products win with utility, not invites
Note: This essay was first featured as a guest post on
Andrew Chen's blog
. It's one of the best
Strategy
The first-mover disadvantage: Why startups fail
Amazon is entering India
. The timing, and not the move in itself, catches the eye. 2010-2011 was a period
Strategy
Piggybacking mechanics: WhatsApp, Instagram and network effect marketing
The era of zero-dollar marketing and growth
Welcome to the age of the zero-dollar marketing startup. WhatsApp and earlier Instagram have
Strategy
Why social networks that pay you may be a bad idea
One of the most common questions I get asked, while talking about platforms, relates to the issue of labor on
Growth
Chicken and Egg Problem: How to make a two-sided market one-sided
Niche Marketplaces: The Secret to Two-Sided Network Success
So here's the challenge with a
two-sided network
. You want to get
Recommended
Growth
Cracking the Chicken-and-Egg Problem: Platform Seeding Strategies
Acquiring new users for an unknown business is difficult. Startups face this challenge all the time. This problem gets compounded further
Recommended
Growth
Hacking Your Way To Critical Mass
The Critical Mass Problem
Platforms and networks are not one-sided services provided by a startup. The service
