Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact. I have written a lot about marketplaces in earlier posts on this blog.
Nir Eyal and I have collaborated in the past and we got together again to make this post happen. Bill Gurley had written an interesting post on marketplaces a few months back with tons of wisdom packed into a page. Nir and I wanted to make this more digestible for entrepreneurs. Going through a post with ten different points sometimes leaves one overwhelmed. We wanted to distill the essential points into a checklist for makers and builders of marketplaces.
Marketplaces employ the platform business model by connecting buyers and sellers and enabling them to transact.
Hope you find this useful, feel free to leave your comments and enrich the discussion around this.
If you’d like to explore this topic further, the following is a list of posts on this topic:
Challenges of starting Platforms and Marketplaces
Rethinking growth and go-to-market in the age of AI Rapid improvements in AI create new…
How to create new industries ground-up Why is SpaceX more agile and successful than NASA…
The subtle lies of bundling convenience with extraction Today’s platform economy - mediated by the likes of…
How AI Agents and Open APIs create new rebundling opportunities Much of the AI hype…
Gaining power in concentrated markets What do Spotify, the connected vehicle data market, open banking…
The unbundling and rebundling of organizations We frequently make the mistake of thinking of AI…