PLATFORM REVOLUTION

A practical guide to the new economy that is transforming the way we live, work, and play.

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, and explain how traditional companies can adapt in a changing marketplace.

“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.”

- Hal Varian, chief economist, Google, and author of Information Rules

“In the digital economy, platforms are transforming industries at high speed. Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses.”

- Jim Hagemann-Snabe, former CEO of SAP

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Apply Platform Strategy in your business

 

Introduction to Platform Strategy

 

Testimonials

The go-to authority for the latest on platforms. Impeccably ties theory and business practices with tangible examples. His insight and foresight are tremendously helpful.
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Reuven Gorsht

Global Vice President,SAP

Platform Strategy” should be taught in every business school worldwide. We adopted it last year.
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Marshall Van Alstyne

Professor and Research Scientist, MIT/BU

The go-to person when it comes to understanding digital economics.
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ABC Mornings Radio Talk Show

Australian Radio

An excellent source for managers to develop platform strategy and stay up-to-date on the dynamics of platform-based markets.
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Feng Zhu

Professor, Harvard Business School

 

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